Looking for some creative motorsports marketing ideas?
Hi, I’m Benoit Gosselin. I’m an accomplished motorsports marketing expert with both corporate and agency experience in marketing, sales, strategic planning, graphic design, Web, social media, communications and branding.
If you are a race organization or driver that wants to take your business or career to the next level but aren’t sure how to do it, you have come to the right place…I am currently available for short term as well as long term projects/contracts (2013 season) and always look for good challenges.
My thinking on Motorsports Marketing for 2013…
Looking professional
Image is everything. First impressions are critical in the motorsport business by giving you credibility and out-distance your competition. Good for current and future partners/sponsors.
How I can help →
Media & PR
Too many race teams are stuck in the past, relying exclusively on press release. The World Wide Web in 2012 offers alternatives to bring a lot more attentions.
Still stuck in the 90'? →
Web 2.0
“Web 2.0″ refers to the use of the Internet for interpersonal content sharing and online service delivery. Your strategy has to follow that new direction. Interact with your fans, build a strong fan base is a basic step.
How I can help? →
Why consulting is the way to go
Besides the fact that you will save tons of money, I will bring all the skills, experience, and knowledge necessary to do the job correctly. There are so many reasons to hire a marketing consultant, and no reason why you shouldn’t. Plus you are too busy to do it yourself.
Contact me to discuss →Testimonials
“When it came to outsourcing of marketing services, Benoit proved to be a real motorsport marketing expert in many areas such as web, graphic design, branding, promotions. A true gentleman with tons of ideas and a great drive. I would hire him anyday.”
Jan Kalmar — Team Owner/Team Manager, Jetalliance Racing More testimonials
“I have never met anybody like Benoit. I’ve been working with him for several years now; he’s passionate, knows his stuff, great personality, but most of all, he knows and understands racing, and he’s very good at what he’s doing. It’s incredible how a single individual like him can improve a whole team/driver image.”
Alex Tagliani — IndyCar Driver More testimonials
“Benoit was a great asset to the team. Not only is he a remarkable motorsport marketing consultant, he made our team look so professional. Dealing with a Motorsports consultant like Benoit allowed me to benefit from professional services, without having a full-time marketing director. I’d take him again on our team in a heartbeat.”
Jeff Giangrande — Team Owner, ACEMCO Motorsports, ALMS More testimonials